This week, I'll do four posts about print design! Most will just be one or two print items, but today I thought I'd start off with a collected of three examples of good packaging design.
First, a student redesign of Pringles packaging that I found on Lovely Package. Some of the comments over there said that this doesn't fit the product and wouldn't sell well and all that, but I still think it just looks so cool anyway. Don't you agree?
Niklas Hessman, the designer, definitely put some thought into the upscale Pringles flavors and how to best capture them. The typography is very distinctive, and Niklas' use of contrast is excellent as well.
Some more student work (also found on Lovely Package) is this set of items for 100x100, designed by Adrian Froufe. I like the natural style to the packaging.
The typography choices are a bit similar to the Pringles package...I see a bolder sans serif font and a handwritten cursive font. This packaging also uses contrast quite well, especially between the kraft colored paper and the white labels.
The packaging for Bernhard Wilhelm nail polish is also really fun. I came across it on Design*Sponge. I usually don't think of nail polish packaging as something that can be a canvas for design, but this certainly is. It has a great simple look that focuses on the color and the typography.
The typography itself is pretty cool, too. It looks handwritten, but the gloppy style actually reminds me a little of the texture of nail polish. I like how only one font is used—it really keeps things focused, which is good since the design occurs on a small nail polish bottle. And as a side note, these are really fun nail polish colors that I wouldn't mind having!
What do you think of this packaging inspiration? I'd love to hear what your thoughts are!